Manuel Kester

Chief Operations Officer [COO/MD]
simplesurance GmbH
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Professional Summary

a quick overview
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Experienced Business Executive and digital product enthusiast with a proven track record of ramping up businesses and achieving year-after-year growth targets in revenue, operating profit and market share in fast paced and rapidly changing digital tech environments.

Digital Marketing and Technology professional with over 19 years of practice and proven hands-on experience in project and product management, internet technologies, strategic planning and operations management. Customer-focused and performance-driven. Strength in translating business needs & requirements into processes and technology. Strong background in leading and developing teams.

  • Project and product management
  • Conception of scalable software solutions
  • Business operations / management
  • Business & product strategy
  • P&L management / budget planning
  • Staff & team development
  • Performance & quality standards
belboon academy 2011

 

Curriculum Vitae

a short overview of my professional life
simplesurance GmbH

COO / Managing Director
simplesurance GmbH
May 2014 - present

Responsible for product strategy and technical product development, project management, marketing, customer care and operational management. Also responsible for change management, process improvement, organizational design and strategy.

yoc group

Managing Director
YOC Mobile Advertising GmbH
March 2012 - April 2014

Responsible for strategic product development and operational management of all international YOC Media Mobile Advertising and Online Advertising Performance AdNetworks including P&L responsibility. Also responsible for change management, process improvement and organizational design.

Authorised Signatory
YOC AG
January 2009 - April 2014

Member of YOC Group's Media Management Board.

belboon

CEO / General Manager
belboon GmbH
April 2008 - September 2013

Responsible to Group Chief Executive Officer and accountable for achievement of P&L targets and the development and implementation of organic growth strategies. Leading operations and strategic direction with full responsibility for top-line and bottom-line factors including long-range planning, team recruitment and development, corporate communication and PR, product management and process design. Leading and motivating an international business team. Directing IT-team and all operations for planning, development and implementation for the online and mobile performance marketing network software and infrastructure. Successful post merger integration of an acquired company and transfer of the complete performance marketing business unit from YOC AG to belboon GmbH (former: belboon-adbutler GmbH).

Director Affiliate Marketing
YOC AG
August 2005 - December 2008

P&L oversight, responsible to Chief Executive Officer and accountable for establishing an affiliate marketing business unit. Definition of all technical and functional requirements for an affiliate marketing network software. Definition and implementation of all business processes, market entry strategy for the affiliate marketing network in a saturated market. Successful acquisition of advertisers, agencies and publishers as customers. Achieved a turnover of EUR 1 mio in the first year. Successfully established the network brand in the industry within the first year and year-after-year success achieving revenue, profit and business growth objectives.

Owner
KESTERMEDIA
November 1997 - December 2005

Successful development and operation of online shopping portals. Search Engine Optimization (SEO), Search Engine Marketing (SEM/SEA) and Affiliate Marketing. Operation of various other online projects.

Officer
Federal Armed Forces
July 1994 - June 2002

Disciplinary and operational leadership of up to 220 members of staff and military training course attendees.

On Stage

a few videos I've found on the web

Affiliate TactixX 2013

Interview

In the interview, Manuel Kester, CEO of belboon talks about the structural changes in the affiliate marketing industry, the future influence of EU privacy regulations and what that means for the performance advertising industry, about improvement of transparency by BVDW's Code of Conduct plus about the influence of mobile on affiliate marketing.

AffiliateTactixX 2013

Trend Panel Discussion: Leading experts from the affiliate industry discuss the future trends in affiliate marketing.
How will the market change in the coming years? Is mobile really a trend and what does it mean for the industry? Is big data and algorithm based optimization a major trend?
 
 

belboon academy 2011

Also the second performance marketing conference "belboon academy" was a success. Around 170 visitors (agencies, advertisers and publishers) joined the conference on October 27th 2011 at "The Ritz-Carlton" hotel at Potsdamer Platz, Berlin, to listen to 12 speeches and a panel discussion about all kinds of performance advertising topics.
 

Testimonials

find more references on my LinkedIn and XING profiles

Contact me

Manuel Kester | Kadiner Str. 17 | 10243 Berlin | Germany

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